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FOREWORD--THE LAW OF SUCCESS 7

CHAPTER

I THE MODERN BUSINESS COURSE AND SERVICE 9

II THE DANGER OF SPECIALIZING TOO EARLY 30

V THE QUESTION BEFORE YOU 69

VI DESCRIPTIVE OUTLINE OF THE COURSE 72

ADVERTISEMENTS 121

Organization of the Alexander Hamilton Institute

Joseph French Johnson, D.C.S., LL.D. Dean, New York University School of Commerce, Accounts and Finance Frank A. Vanderlip, A.M., LL.D. Financier T. Coleman duPont, D.C.S. Business Executive John Hays Hammond, D.Sc., LL.D. Consulting Engineer Jeremiah W. Jenks, Ph.D., LL.D. Research Professor of Government and Public Administration, New York University

Erastus W. Bulkley, Member of the firm, Spencer Trask and Company Herbert S. Collins, Vice-President, United Cigar Stores Company Henry M. Edwards, Auditor, New York Edison Company Harrington Emerson, Efficiency Engineer Charles Ernest Forsdick, Controller, Union Oil Company Orlando C. Harn, Chairman of Sales, National Lead Company A. Barton Hepburn, Chairman, Advisory Board, Chase National Bank, New York Frederic H. Hurdman, Certified Public Accountant Lawrence M. Jacobs, Vice-President, International Banking Corporation Jackson Johnson, Chairman, International Shoe Company, St. Louis Fowler Manning, Director of Sales, Diamond Match Company Finley H. McAdow, Past President, National Association of Credit Men General Charles Miller, Former Chairman of the Board, Galena-Signal Oil Company Melville W. Mix, President, Dodge Manufacturing Company Emmett H. Naylor, Secretary-Treasurer, Writing Paper Manufacturers' Association Holbrook F. J. Porter, Consulting Engineer Welding Ring, Exporter Arthur W. Thompson, President, The Philadelphia Company of Pittsburgh Frederick S. Todman, General Manager, Hirsch, Lillienthal & Company John C. Traphagen, Treasurer, Mercantile Trust and Deposit Company of New York John Wanamaker, Merchant Walter N. Whitney, Vice-President, Continental Grocery Stores, Inc.

Albert W. Atwood, A.B., The Stock and Produce Exchange Bruce Barton, General Publicity Dwight E. Beebe, B.L., Collections Ralph Starr Butler, A.B., Marketing and Merchandising Geoffrey S. Childs, B.C.S., Office Methods Edwin J. Clapp, Ph.D., Transportation and Terminal Facilities Raymond J. Comyns, B.C.S., Personal Salesmanship Herbert F. deBower, LL.B., Business Promotion Roland P. Falkner, Ph.D., Business Statistics Major B. Foster, M.A., Banking Principles Charles W. Gerstenberg, Ph.B., LL.B., Finance Leo Greendlinger, M.C.S., C.P.A. , Financial and Business Statements J. Anton deHaas, Ph.D., Foreign Trade and Shipping John Hays Hammond, Consulting Engineer Edward R. Hardy, Ph.B., Fire Insurance Warren F. Hickernell, Ph.D., Business Conditions Solomon S. Huebner, Ph.D., Marine Insurance Charles W. Hurd, Business Correspondence Jeremiah W. Jenks, Ph.D., LL.D., Relation of Government to Business Joseph French Johnson, D.C.S., LL.D., Economic Problems; Business Ethics Walter S. Johnson, B.A., B.C.L., Commercial Law Edward D. Jones, Ph.D., Investments John G. Jones, Sales Management Dexter S. Kimball, A.B., M.E., Cost Finding; Factory Management Bernard Lichtenberg, M.C.S., Advertising Principles Frank L. McVey, Ph.D., LL.D., Economics John T. Madden, B.C.S., C.P.A. , Accounting Practice Mac Martin, Advertising Campaigns G. F. Michelbacher, M.S., Compensation and Liability Insurance T. Vassar Morton, Litt.B., Credit Practice Bruce D. Mudgett, Ph.D., Life Insurance E. L. Stewart Patterson, Domestic and Foreign Exchange Frederic E. Reeve, C.P.A., Accounting Principles Jesse H. Riddle, M.A., Banking Frederick C. Russell, B.C.S., Auditing Bernard K. Sandwell, B.A., International Finance William W. Swanson, Ph.D., Money and Banking John B. Swinney, A.B., Merchandising William H. Walker, LL.D., Corporation Finance

THE LAW OF SUCCESS

During the winter of 1883 a slim, studious young man was working as assistant foreman in a greasy little machine shop at Aurora, Illinois. He was saving money with a view to spending the next year at the State University, and he was devoting every minute of his spare time to thought and reading. He was not making much of a stir in the world, and only a few of his close friends ever gave a second thought to his ambitions or prospects.

One of these friends was a newspaper reporter, a recent Harvard graduate. He, too, was interested in study, especially of financial questions, and he found it a pleasure to guide the reading of the young foreman. Many an evening the two friends spent in the discussion of great economic and financial problems. Though both men had their ambitions and dreams, it did not occur to either one that he would ever play a big part in solving these problems.

Today, the former reporter is the head of a great university school of commerce; the assistant foreman became the president of the largest bank in the United States. One of these men is Joseph French Johnson, now Dean of the New York University School of Commerce, Accounts and Finance. The other is Frank A. Vanderlip, the great financier.

It is not the dramatic moments of life that count. It is the quiet planning and reading of the man who is getting ready now for what is going to happen two, five or ten years from now.

THE MODERN BUSINESS COURSE AND SERVICE

As Dean of New York University School of Commerce, Accounts and Finance, Joseph French Johnson had for many years continually received letters requesting advice on what to read on business.

These demands came not only from young men, but from mature and able executives, and sometimes even from the most successful business leaders. To all such requests Dean Johnson was obliged to reply that the only practical way to study the fundamental principles of business in a systematic manner was to attend the lectures in university schools of commerce.

At that time the literature of business was scanty and for the most part of doubtful value. Working alone, a man could get but little help in his efforts to widen and deepen his knowledge of business principles.

It became evident that there was a great need for an organized, logical statement of the basic principles on which successful business is founded. It was determined to establish an institution which should meet the demand. After years of preparation the Alexander Hamilton Institute was established in 1909.

The name

In selecting the name, it was agreed that none could be so suitable as that of Alexander Hamilton.

Hamilton is perhaps chiefly remembered for his masterly statesmanship; but he was equally conspicuous as soldier, financier, author, organizer and practical economist.

He was without doubt the greatest manager ever employed by the United States Government. When he became the first Secretary of the Treasury, he found a chaotic government, without money, without credit, and without organization. He secured order, provided funds and created prosperity. He investigated the industries and directed the early commercial development of the United States. "He touched the dead corpse of the public credit, and it sprang upon its feet. He smote the rock of the nation's resources and abundant streams of revenue gushed forth."

Hamilton was a great executive and systematizer; he himself worked out an accounting system for the United States Government which, with but slight modifications, remained in force for more than a hundred years.

The plan

The Modern Business Course and Service is a systematic, time-saving method of bringing to any man's office or home that business knowledge and training which he needs, but which he cannot acquire through his own experience.

It is designed for the benefit of two groups of men:

those who already are in executive or semi-executive positions;

young men who have brains and the ambition to become business executives.

The organization

The Institute organization consists of four groups:

ADVISORY COUNCIL

SPECIAL LECTURERS

Business and educational authority of the highest standing is represented in the Advisory Council of the Institute.

Subjects covered

The Modern Business Course and Service brings to a subscriber the essential business knowledge that he does not acquire in his own experience. The subject matter of the Course and Service is treated under the following 24 heads:

Simple, elastic, workable

The Modern Business Course and Service covers the essential subjects on which every business man should be well informed.

When an enrolment is accepted, the Institute undertakes,

An enrolment for the Modern Business Course and Service covers a period of two years. During that time each subscriber is constantly in touch with the members of the Institute Staff. There are no rigid rules--no red tape--to restrict or annoy; instead, there is personal guidance and sincere cooperation.

The more carefully you consider the plan, the more clearly you will see how well it is adapted to the needs of busy men who must make every minute and every ounce of effort produce the greatest possible results.

You will see more clearly the actual scope of the Modern Business Course and Service if you keep in view its eight main features:

The basis of the Course and Service is a series of twenty-four text-books prepared under the careful supervision of its editors, assisted by well-known authorities. In some cases the latter appear as authors, in others as collaborators in the preparation of the Texts.

Dean Joseph French Johnson is Editor-in-Chief of the Course. The managing editor is Dr. Roland P. Falkner. Associated with them is a large editorial staff which takes an active share in the writing and preparation of the Course. The authors and collaborators are specialists who rank as authorities in their particular field. The series is widely recognized as the most important contribution yet made to business literature.

The volumes in the Modern Business Series are sold apart from the Institute Course only to universities for use as prescribed text-books in classroom work. Among the universities which have used the Institute's volumes as texts are:

Boston University Brown University Cedar Crest College Coe College College of the City of New York College of William and Mary Colorado College Columbia University Cornell University Dartmouth College Denver University Drake University Duquesne University Elmira College Georgetown University Georgia School of Technology Grinnell College Kansas State Agricultural College Lawrence College Marquette University Miami University Middlebury College New Hampshire College New York University Northwestern University Ohio State University Ohio University Oregon Agricultural College Pennsylvania State College Purdue University Queens University Rose Polytechnic Institute South Dakota State College State College of Washington Syracuse University Toledo University Trinity College Tulane University Vanderbilt University Virginia Polytechnic Institute University of Alabama University of Akron University of Arizona University of British Columbia University of California University of Chicago University of Cincinnati University of Colorado University of Illinois University of Indiana University of Iowa University of Kansas University of Michigan University of Minnesota University of Nebraska University of Oregon University of Pittsburgh University of Texas University of Washington University of Wisconsin Washington and Lee University Yale University

There are about three hundred and fifty pages in each of the twenty-four volumes. Each volume is carefully indexed and contains, in addition to the text, a few review suggestions after each chapter which are of great value in mastering the subject.

Questions of Commercial Law as they affect each subject are discussed in the volume pertaining to that particular unit of the Course.

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